Account Director - PR

Melbourne

The purpose of the Account Director (AD), is to lead and develop client service accounts. Assuming direct responsibility for every aspect of the day-to-day management of client work in the Consumer team within Dentsu Creative PR.

Job Title:

Account Director - PR

Job Description:

Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu Creative operates in over 21 markets worldwide with over 2,200 dedicated specialists. Dentsu Creative is a new global creative agency, bringing together our Japanese heritage in craft, data and technology and our deep understanding of media and contemporary culture. Born in Japan and raised in a digital world. We help transform brands and businesses through the power of Modern Creativity, which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

We are now excited to invite applications for the role of Account Director with our awesomePRteam focusing on Beauty, FMCG & Retail. This rolecan be based in either based in Melbourne or Sydney.

Dentsu Creative Public Relations is a full-service agency bringing together the expertise of heritage brands Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations) into a single agency offering.

The role:

As the Account Director (AD) , you will assume direct responsibility for every aspect of the day-to-day management of client work in the Consumer team, including traditional earned media, and Influencer relationships. You will be responsible for developing efficient pitching strategies, building great media relationships, understanding the Beauty/FMCG/F&B/Retail landscapes and the appropriate mediums for crafting stories.

New business is also an important opportunity for this role, and you will have the chance to work closely with leadership to bring in new accounts, strengthen our partnerships across Australia, and stretch your network with exciting opportunities throughout the Dentsu Group.

As our next AD, you will ensure tasks are completed effectively, work is carried out to the high standards set, deadlines are met, budgets are properly created and managed, above-average results are achieved and appropriately presented, and clients are happy.

Core responsibilities:

Provides counsel to clients; maintain and build key client relationships

Oversees and leads a wide variety of communications programmes across multiple channels that meet client objectives

Creates the development of plans, proposals, results reports, creative briefs and other communications documents

Helping to drive the team to deliver, media releases, pitch notes, media releases

Leadership and direction for a team and national resources

Organises, directs, and collaborates effectively across teams to achieve results.

Manages client finances together with Group Business Director and finance team, including allocation of resources and time management

Maintain routine contact with key client stakeholders when appropriate. Regularly seeks client feedback on the team’s performance.

A bit about you:

Proven success with Earned Media – Traditional PR or Newsroom (Influencer experience nice to have)

Excellent stakeholder relationship management and ability to craft genuine and value-add connections with our clients

Have an innate understanding of what makes news, how to develop story angles and be able to pitch ideas to the media effectively

Highly competent in a range of PR services, including storytelling, media relations, copywriting for specific regulation environments and styles that suit different media targets

Excellent knowledge of the media – the ability to manage a media relations campaign and pitch stories independently

5yrs-7yrs PR SAM or AD role - able to demonstrate excellent writing strategies, social copy and media releases from this time

What’s in it for you:

Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy, which includes a $250 contribution to your home office set-up

The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change

5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day your way

Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud. For us, this is the foundation for great innovation, which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities and of all ages, nationalities, backgrounds and cultures.

If you want to belong to one global network where opportunities are limitless – we look forward to welcoming you.

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